Fractional COO

Supporting startup CEO’s take their business to the next level

Do you need an extra pair of hands or someone to be your right hand?

Holistic approach, 100% tailored to your needs


There are no two CEOs or businesses that are the same and have the same needs, so no two Fractional COO roles can be the same either.

That’s why to support companies in the 11.vc portfolio, we start from where the CEO and business are today, at their pace and with their priorities in mind.

We also don’t look at one aspect in isolation, but holistically - from their business objectives and challenges, fundraising needs, values, leadership

development and their limiting beliefs.

How do we do that when all companies are so different?

Through the years Vessy has worked in startups, corporates, accelerators and VCs, across various roles ranging from marketing through product to

business strategy, across various industries and geographies while working with a wide range of stakeholders:

● Across various industries: B2B, B2C, Tech, Gaming, eCommerce, Financial services & FinTech, FMCGs, Cybersecurity, Telecoms & more

● With various stakeholders: founders, executive leaders, investors, board members, hiring managers & team leads, employee groups

● Across various geographies: the US, Sweden, Finland, Germany, Spain, the UK, Ireland, Canada, Bulgaria, India, & more


Focus Areas

Some of the areas typically requested by CEOs for us to focus on:

● Business objectives, needs & challenges:

○ Business strategy

○ Go-to-market strategy

○ Operations

○ Culture & values

○ Sales

○ Pricing

○ Partnerships

○ Positioning

○ Brand

○ Hiring, retention, L&D

○ Investor relations

○ Community & Events

○ Speaking engagements

● Founder’s personal / leadership development:

○ Day-to-day leadership skills

○ Overcoming: limiting beliefs, fears, anxieties

○ Embracing uncertainty

○ Managing stress & pressure

○ Assertiveness, self-trust, confidence, authenticity

○ Charisma: warmth, presence, power



Merging Business & Psychology

Understanding your reality

I’m ex tech CSO and CMO.

Since 2013 I’ve been reporting to C-level, consulting them as clients, or acting as their right hand as fractional COO.

With 15 years in various business functions and 6 years of consulting organisations of between 4 and 20,000 employees, I understand the pressures in your day-to-day and how your needs change every time you double your headcount or the market changes.

A versatile expert

Since 2017 dedicated to examining every layer of Trust: inter-organisational, organisational, trust in leaders, team trust, interpersonal trust, self-trust & confidence). Educating leaders how to build and repair trust.

I have experience building trust with founders, executive leaders, investors, board members, hiring managers & team leads, employee groups.

I can’t be your CTO. But I can do everything else for you: business strategy, GTM, Ops, culture, sales, pricing, partnerships, positioning, brand, hiring, retention, L&D, investor relations, community, events, speaking engagements.

Is Pricing about Psychology or Business?

Both. Are your relationships with your cofounders or employees or investors about psychology or business. Both again!

Founder coaching & support beyond a “leadership coach”

Extensive 3-year training with Trinity College Dublin and IIPP, in-depth clinical experience and academic training.

NPS 87

In November 2022 we launched a video course on Leadership that ranked as 2nd most watched across the platform and scored NPS 87.


Pros and Cons of having a fractional COO

Typically, a fractional COO offers flexibility, cost-efficiency, and a broad perspective, while a full-time COO provides deep, company-specific

insights, continuity, and a steadfast commitment to long-term goals. By offering flexibility with the duration of the agreement (12-36 months), we

provide the benefits of having a fractional and a full-time COO. We can also discuss a full-time commitment, if that’s what the business needs.

Do you need an extra pair of hands or someone to be your right hand?



Founders & Senior Executives (pre-seed/seed/Series A, B, C)

Engaging Vessy as a Fractional COO had an immediate and substantial impact on Cykern’s business. Vessy refined our business strategy, secured key partnerships, optimized operational processes, and significantly enhanced our market positioning. Vessy’s expertise and leadership have been invaluable. Highly recommend!
Debra Okwuzi, Founder & Cybersecurity Architect, CYKERN
I don’t say this often, but I’m deeply impressed!

The CFO of a German tech company

Team Leaders

I love Vessy’s holistic approach to every issue and the way she intuitively asks the right questions. After each session, I feel liberated from the restrictions I created myself and a step closer to developing my full potential.

Margaret Dobreva, Head of Marketing, LimeChain
It was a pleasure to talk with Vessy. I found our 1-on-1 coaching sessions really helpful and can now say that I really do feel more comfortable with the topics and can better talk and address the points we discussed.

Petko Pironkov, Client Relationship Team Manager, Reward Gateway