Struggling to adapt your D&I Strategy to your needs in Europe?


As bullet-proof as your Unconscious Bias Training or Diversity & Inclusion Training is when you run it in the U.S., it won’t have the same results when you apply the very same content and approach in a completely different culture and context.

Typical mistakes:

  • Giving examples that are not relevant in Europe - e.g. avoid using baseball terms in Germany or showing stats for underrepresented groups that are not demographically represented in Ireland

  • Expecting people in Europe to react the same way their U.S. colleagues would - e.g. do your research to also understand why and how people from different nationalities in Europe react differently to the same situations. British, Irish, and Bulgarian people, for example, would have completely different reactions and send different signals when you introduce change to them or ask them to share about their experiences, opinions or feelings.

Need help to avoid those mistakes? Contact me

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My focus expertise

I identify and remove obstacles to Inclusion and talent growth for businesses based in Ireland 🇮🇪, UK 🇬🇧, and Bulgaria 🇧🇬, so they can innovate at full capacity. See what types of businesses I focus on.


Just published “2019 Diversity in the Workplace Report”

I interviewed 10 tech companies from 10 countries, these are companies that I know take D&I seriously.

The goal of the report:

1. To be a platform for the companies who take D&I seriously so they can tell their stories of how they've created this open & accepting culture in their companies

2. To inspire other companies to reflect on their values and give them the courage to start making a change by seeing a wide range of approaches. 

3. To show companies of various sizes, of various geographies and with various approaches to D&I, so companies who are new to D&I or struggle with D&I can relate to and learn from the ones who are more similar to them.

The report features a wide range of companies in terms of:

  • size: between 20 and 16,000 employees

  • geography: UK, Ireland, US, India, Mexico, Bulgaria, South Africa, Australia, Malta, Sweden, Germany

  • maturity: created between 1820 and 2017

  • a sample of interviewed companies: Atlassian, ThoughtWorks, TechStars, SwedBank, TransferWise, Hotjar, and more

See the report